How do you turn what you observe in your community into evidence funders actually want to see? At Alira Arts, we use the English Indices of Deprivation as one of our most valuable planning tools. The 2025 release is now available, and it's completely free, accessible, and easier to use than you think. In this blog, we share how we use IoD data to strengthen funding applications, build strategic partnerships, and demonstrate why creative work matters where it matters most.